In a recent post, Gwen Bell cites my work as a partial basis for her thoughts about “personal branding.” She has some sensible suggestions, but I think the idea of personal branding — common though it is — gets things backwards. 1. Meet the Smith Brothers, Trade and Mark Of course, most of us know or would recognize hundreds or even thousands of brands: Heinz Ketchup, Toyota Prius, Apple iPod, AT&T, Hilton Hotels, Pepsi, Dr. […]
Dec 062007